AI Prompt Library: Reusable Templates for Websites, Marketing, and Email
This library collects prompts we actually reuse. Each one follows the same structure (role, task, context, format, constraints) so you can see what to change. Replace anything in [square brackets], delete lines you don’t need, and paste the result into Grok or any capable AI assistant.
Want to adjust one interactively? Copy its parts into the Help Me Create Prompts builder.
How to use these templates
- Fill every bracket. A template with blanks left in produces generic output. The context field is where your advantage lives.
- Keep the constraints. They prevent the most common AI failures: invented facts, bloated text, and a salesy tone.
- Iterate in the same chat. After the first draft, give specific feedback (“shorter,” “more concrete,” “use the customer’s phrase X”).
- Save your own versions. When you tweak a template and it works better for your business, store it. Your private library will quickly beat ours.
Websites
Website discovery questions
You are a website strategist.
I'm building a site for [business] that serves [audience].
The main action I want visitors to take is [action].
Ask me up to 10 questions that would change how you'd structure the
site. Group them, and ask one group at a time.
Sitemap generator
Propose a sitemap for the site described below.
Context: [paste discovery answers]
Format: nested list; for each page give URL slug, search intent, H1,
and one sentence on why it must exist.
Constraints: max 12 launch pages; merge overlapping pages; no pages
created only to target keywords.
Page outline
You are a UX writer. Outline the [page] page.
Context: [business summary] / Page purpose: [purpose]
Format: H1, then ordered H2s, each with 2–4 bullets and the proof
needed (testimonial, number, photo, guarantee).
Constraints: one H1; first screen states who it's for and the next step.
Page copy with no invented facts
Write copy for this outline: [outline]
Voice sample: [2–3 paragraphs of your writing]
Format: Markdown using the outline's headings.
Constraints: paragraphs max 3 sentences; plain language; never invent
claims. Where proof is missing, write [NEED PROOF: what's needed].
Accessible HTML/CSS page
You are a front-end developer focused on accessibility and speed.
Convert this copy into one HTML file with embedded CSS: [copy]
Requirements: semantic HTML5, one h1, ordered headings, mobile-first
CSS, no frameworks, title < 60 chars, meta description < 155 chars,
alt-text placeholders, WCAG AA contrast, no JS unless required.
Return the file, then list your assumptions.
SEO and accessibility audit
Audit this page as an SEO and accessibility reviewer: [HTML]
My other pages: [list URLs]
Format: table with Issue | Why it matters | Exact fix.
Constraints: don't rewrite the page; only list issues; flag any
unsupported claims.
Marketing copy and ads
Customer-language extractor
You are a market researcher.
Below are customer reviews, emails, and survey answers: [paste]
Task: extract the exact phrases customers use to describe (1) their
problem before buying, (2) what almost stopped them, (3) the result
they got.
Format: three lists of verbatim quotes, most frequent first.
Constraints: quote only; do not paraphrase or invent.
Ad headline variations
You are a direct-response copywriter.
Write 10 headlines for [platform] ads for [product].
Context: audience is [audience]; their main problem in their words is
"[quote]"; our proof is [proof].
Format: numbered; note the angle used (pain, outcome, curiosity, proof).
Constraints: stay within [platform]'s character limit [limit]; no
claims beyond the proof supplied; no fake urgency.
Landing page hero section
Write 3 versions of a hero section (headline, subheadline, button text)
for [offer] aimed at [audience].
Context: [differentiator], [proof], [objection to address].
Format: a table, one version per row.
Constraints: headline under 10 words; button text starts with a verb.
Repurpose one article into social posts
Here is my article: [paste]
Write [5] posts for [X / LinkedIn], each making one specific point.
Constraints: under [260] characters for X; no hashtags; no emojis
unless I ask; two posts end with a genuine question.
Email marketing
Welcome sequence
You are an email marketer for [business].
Write a 3-email welcome sequence for new subscribers who joined via
[lead magnet].
Context: our audience is [audience]; the goal by email 3 is [goal].
Format: for each email give subject line (under 50 chars), preview
text, and body (under 150 words).
Constraints: one call to action per email; plain-text style; honest
subject lines that match the content.
Subject line tester
Here are my draft subject lines: [list]
For each: predict likely problems (spam triggers, vagueness,
mismatch with content) and suggest one improved version.
Format: table.
Newsletter from notes
Turn these notes into a short newsletter: [notes]
Format: greeting, 3 sections with H2s, one link per section, sign-off.
Constraints: under 400 words; keep my opinions; add nothing I didn't say.
Research and analysis
Sourced summary
Summarize the current state of [topic] for [audience].
Format: 5 bullet points, each with a link to the source you used.
Constraints: prefer official or primary sources; if you aren't sure
of something, say "unverified" instead of guessing.
Competitor gap analysis
Here are the headings and key claims from three competitor pages:
[paste]. My business: [summary].
Task: list questions a buyer would still have after reading all
three, and which of those I'm well placed to answer.
Constraints: don't copy competitor wording.
Automation and productivity
Turn a repeated task into a checklist
I do this task every [week]: [describe step by step].
Task: rewrite it as a numbered SOP, mark which steps could be
automated with AI or simple tools, and what input each step needs.
Format: table with Step | Manual or automatable | Tool idea | Input.
Spreadsheet formula helper
I use [Google Sheets / Excel]. Column A has [data], column B has [data].
I want [result]. Write the formula, explain it in one sentence per
part, and give one test case so I can check it works.
Agent task brief
Goal: [outcome]. Done means: [specific, checkable result].
Inputs/access: [files, accounts]. Must not: [send, delete, buy] without
my approval. Report back with: [summary format].
This last template is useful for agent tools that act on your behalf, such as Grok Bot: clear “done” criteria and explicit limits matter more when the AI can take actions.
Make your own
The fastest way to build a new template is the prompt builder. For the reasoning behind these structures, read How to Use Grok Effectively and How to Prompt AI to Build a Website.