Privacy Policy
Owner note (TODO): This is a solid starting draft, not legal advice. Fill in the bracketed items, confirm which services you actually use, and have it reviewed if you serve users in regions with specific laws (EU/UK GDPR, California CCPA/CPRA, etc.). If you enable AdSense for EEA/UK/Swiss visitors, Google requires a certified consent management platform (CMP).
Effective date: [TODO: date of publication]
This Privacy Policy explains how eTarget.com (“eTarget,” “we,” “us”) handles information when you visit https://etarget.com (the “Site”). We’ve written it in plain language. If anything is unclear, contact us.
Who we are
eTarget is an independent educational website that publishes guides about using AI tools. The Site is operated by [TODO: owner legal name or business name], [TODO: mailing address or city/country]. You can reach us at the email address on our contact page.
The short version
- We don’t sell your personal information.
- We don’t require accounts; you can read everything without signing up.
- We use cookies and similar technologies for advertising (Google AdSense), and possibly analytics. Third parties, including Google, may use cookies to serve ads based on your prior visits to this and other websites.
- If you contact us, we use your message only to reply.
- The prompt builder runs entirely in your browser; we do not receive what you type into it.
Information we collect
Information you give us
If you use our contact form or email us, we receive your name (if provided), email address, and the content of your message. Our contact form is processed by a third-party form service ([TODO: confirm, e.g. Formspree]), which receives the submission on our behalf and delivers it to our inbox.
Information collected automatically
When you visit the Site, our hosting provider ([TODO: Netlify or Cloudflare]) and any third-party services on the page may automatically receive standard technical information, such as your IP address, browser type, device type, referring page, pages visited, and time of visit. Hosting providers typically keep server logs for security and performance purposes.
Cookies and similar technologies
Cookies are small text files stored on your device. We and our partners may use them to:
- Serve and measure advertising (see the Google AdSense section below).
- Understand how the Site is used, if we enable analytics ([TODO: name the analytics tool, if any, e.g. Google Analytics, Plausible, Cloudflare Web Analytics]).
- Remember your choices, such as consent preferences.
Advertising: Google AdSense
We use (or intend to use) Google AdSense to show ads on the Site. In line with Google’s requirements:
- Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to users based on their visit to this Site and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Google’s Ads Settings. You can also learn about opting out of some third-party vendors’ use of cookies for personalized advertising at www.aboutads.info.
- To learn how Google uses information from sites that use its services, see How Google uses information from sites or apps that use our services.
[TODO: If third-party ad vendors or ad networks other than Google serve ads, list them here with links to their privacy policies and opt-out pages.]
Where required by law (for example, for visitors in the European Economic Area, United Kingdom, and Switzerland), we will ask for your consent before setting non-essential cookies, using a consent management tool. You can change your choice at any time via [TODO: link or button to reopen consent settings].
Affiliate links
Some links on the Site are affiliate links. When you click one, the destination merchant may set a cookie that tells them you came from eTarget, so that we can earn a commission if you buy. We don’t receive your payment details or purchase information beyond what’s needed to calculate commissions. See our Affiliate Disclosure.
How we use information
We use information to:
- Operate, secure, and improve the Site.
- Respond to messages and support requests.
- Show advertising that helps fund free content.
- Understand which guides are useful so we can improve them.
- Comply with legal obligations.
Legal bases (EEA/UK visitors)
Where GDPR applies, we rely on: your consent (advertising and analytics cookies; you can withdraw it at any time), our legitimate interests (keeping the Site secure and functional, responding to messages), and legal obligations where applicable.
Sharing information
We share information only with service providers that help us run the Site (hosting, form processing, advertising, analytics), when required by law, or to protect our rights and users’ safety. We do not sell personal information, and we do not “share” it for cross-context behavioral advertising except through the advertising cookies described above, which you can control.
Your rights and choices
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. California residents may have rights under the CCPA/CPRA, including the right to know and delete, and to opt out of “sale” or “sharing.” To make a request, contact us. We will not discriminate against you for exercising your rights.
You can also:
- Block or delete cookies in your browser settings.
- Opt out of personalized Google ads at Ads Settings.
- Use browser privacy features or extensions.
Data retention
We keep contact messages only as long as needed to respond and for reasonable record-keeping, typically no longer than [TODO: e.g. 24 months]. Third-party services retain data according to their own policies.
Children’s privacy
The Site is intended for a general adult audience and is not directed to children under 13 (or under 16 in some regions). We do not knowingly collect personal information from children. If you believe a child has sent us information, contact us and we will delete it.
Security
We use reputable hosting with HTTPS encryption. No method of transmission or storage is completely secure, so we can’t guarantee absolute security.
International visitors
Our service providers may process information in the United States and other countries. Where required, they use appropriate safeguards for international transfers.
Changes to this policy
We may update this policy as the Site or the law changes. We’ll update the effective date at the top, and for significant changes we’ll add a notice on the Site.
Contact
Questions or requests about privacy: use our contact page or email [TODO: privacy email address].